The WSI team have come together with different skills and perspectives gained from years of experience with environmental stewardship and global brand management:
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| Governance |
- defining roles, responsibilities and
a workable business structure
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| Standards |
- working with a wide range of
stakeholders to distil core principles
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| Verification |
- working with regulators and
existing certification structures
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| Branding |
- creating, launching and building
equity in a global brand
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This independent team seek to serve as drivers and catalysts to help unite disparate interests around an effective operational model.. |
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Governance
Standards
Verification
Branding
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Michael Spencer
As a leading reputation manager and communicator with years of experience in corporate and non-profit sectors, Michael brings the WSI project together and links it with the strategic aims of corporate social responsibility (CSR).
Matthew Wenban-Smith
As Director of OneWorldStandards Matthew brings more than a decade of international experience in the development and implementation of multi-stakeholder standards and verification systems.
Sam Ponder
As former General Manager of a leading Australian certification programme, Sam understands the practical and political realities that need to be anticipated for the verification project to succeed.
Angus Kinnaird
As a global brand strategy consultant Angus brings a wide commercial experience and a practical understanding of the long term challenges to create, launch and build enduring equity in a leading global brand. |
